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6 Things That Make Emails Highly Important For Internet Marketing

Emails have become a thing of the past for many but, studies suggest otherwise. So, are you missing out or should you go with the flow? 

When you think about the key internet marketing elements, many would tell you that you need to focus on websites, blogs etc. While they are not wrong at all, there are certain elements missing from that suggestion. While you need a website to provide a central hub to your audience, you need a blog to help your business stand out in search engine page results. Granted, that those are two of the essential elements. However, if there is one thing that they both struggle with is cold lead generation.

Enter email marketing and your problems start to fade away. Not only because emails are still alive and going well, but studies suggest that their might and capabilities in ROI generation are better than any other marketing tactic. This suggests that anyone not using email marketing might be missing out. But, then again, writing the emails and getting them all together can be a problem for many. So, how do you go about fixing it? Today, we will figure out the essential benefits that you will gain if you use email marketing. So, without further ado, let us dig in.

  • Direct Engagement

One of the most common problems that any online business or online buyer can face is the lack of direct connection with the seller. In fact, experts suggest that many buyers make their final decision on the purchase depending on the response from the pertaining business. When you put this into consideration with most of the eCommerce businesses today, they get hundreds of thousands of queries each and every day. So, while there is automation to deal with that, is it necessary that you do it? Yes, it is. Here are a few reasons why:

  • Direct engagement encourages a buyer towards the purchase

  • Increases your legitimacy and image in their eyes 

  • 7 out of 10 buyers are likely to suggest or refer your brand if you engage directly

  • Direct responses are essential when dealing with potential buyers

So, these are four elements that can gain you. When you think about the way that you might have bought products yourself from online sellers, then this will start making sense to you. So, you need to make sure that you use emails to enable direct engagement for your target audience.

  • Hyper-Personalization

Besides the good old chit-chat feature of emails, there are way more to it than most give it credit for. For instance, emails are highly effective to turn cold leads into very warm ones, but we’ll come to that later. Right now, let us talk about newsletters, weekly emails, promotional sales or discounts. These are the types of emails that you might be getting too. However, the key thing about them is that they are all hyper-personalized. This means that when you read them, you will think that they are written directly for you, and they are. Which is a result of a customized email marketing strategy that addresses the target audience accordingly. 

  • Direct Response

In order to understand this element, put yourself in the shoes of your ideal buyer for a moment. You wish to buy a large quantity of some medical masks. However, your pertaining buyer has no strategy in place to target eWorldTrade. So, your email gets lost in the shuffle and any person or automated reply never gets back to you. Now, if that makes you decide that you wish to move on and buy from another, more responsive seller, even if they sell lesser quality, then the unresponsive email is an absolute marketing disaster for that business. That is something that you need to avoid and this is why email automation is highly important.

  • Better Connectivity

As spoken of before, direct engagement is highly efficient and important when it comes to online businesses. They are basically your complaint and query counters of your virtual shop. So, in order to enable better connectivity with your audience and make sure that they don’t run away to another buyer, it is imperative that you ensure direct connectivity with them. This is when emails step in and take charge. That is why they are so important when it comes to creating or establishing contact with potential customers. 

  • Cold Leads 

Speaking of potential customers, every business needs an array of cold leads. Without these cold leads, you may never reach your potential target customers. So, you cannot rely on digital marketing or SEO all the time. This is when emails step in and help you connect with them and generate cold leads, which have a high chance of a conversion. 

  • After-Sales & Follow Up

Last but not the least, the business’ job isn’t done after a product is purchased. That is when the need of tending to complaints arises. So, how do you solve this? By enabling email connection with your target audience. Not only will it help you ensure better after-sales and complaint mechanisms, but also feedback and reviews as well. So, you need to include emails in your strategy. 


These are some of the essential benefits of emails for eCommerce businesses today. The more you dive into it, the better it gets. So, you have to make sure that you have a viable email marketing strategy to gain all of these benefits. 

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